UNSTAGED — copy for press
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UNSTAGED is a design-first wedding planner for iOS and web.

SHORT (50 words)
UNSTAGED is a wedding planner for couples who care how their day looks and feels. Decisions, moodboards, palette, Decor, guests, vendors, budget and timeline live in one calm place, shared with your partner. It was designed and built by a solo founder, a designer and video producer.

WHAT IS NEW, AUTUMN 2026
- In Claude and ChatGPT. The couple's own plan, with their budget, guests, vendors and moodboards, inside the assistant they already use. It adds and updates, never deletes, and the couple chooses area by area what it may read and edit. Listed in Claude's connector directory since October 2026.
- Compare quotes. Two or three quotes side by side, with the gaps filled in. Upload a quote and UNSTAGED reads the amount and what it covers.
- Decor. A studio for the physical details of the day: every table and corner, moment by moment, in the couple's palette.
- Save to UNSTAGED. Share an image from Pinterest, Instagram or Safari straight into a moodboard or a Decor idea.

THE FOUNDER
Amanda Westergren has worked as a photographer since 2012 and in film since 2016, with client work for H&M, Zalando, Spotify and NK, among others. She started building UNSTAGED when she began planning her own wedding and found the plan scattered across apps: fifty tasks in ClickUp that felt like work, and 150 images on Pinterest that her fiancé looked at once and never again. She designed and built it herself, for iOS and web. The company is bootstrapped, with no outside funding. She is planning that wedding in the app now.

QUOTE
"I wanted something that helped me shape the feeling first. Not just check boxes."
Amanda Westergren, founder

"I wanted AI to make the planning easier, not to take over the design choices. It mattered to me that the decisions and the taste are still ours."
Amanda Westergren, founder

FACTS
Company: WEST DESIGN LAB AB, Sweden
Founded: 2025
Platforms: iOS and web
Funding: bootstrapped, solo founder
In use: nearly 5,000 people have started planning in it since February 2026
Press page: https://unstaged.se/pr
Example Wedding Deck: https://deck.unstaged.se/deck/demo-vivienne-august
App Store: https://apps.apple.com/se/app/wedding-planner-unstaged/id6757370920
Contact: press@unstaged.se

UNSTAGED is an independent app and is not affiliated with Anthropic or OpenAI.
